Courtney Little Wellness

Founder of Courtney Little Wellness

About the Project

When Courtney reached out, she had a vision for an online space that truly reflected the warmth, care, and expertise she brings to her wellness practice. She wanted people to visit the site and immediately feel a sense of belonging, support, and hope. This wasn’t just about a website; it was about creating an online sanctuary for her community.

Goals & Deliverables

Courtney’s main priorities were clear:

Create a welcoming, professional, and peaceful online presence.
Ensure the site conveyed a sense of safety and calm.
Make it easy for visitors to find the services they need.
Support the transition of her practice into a more scalable model by integrating her Collab Team.
Design an intuitive and aesthetically aligned ecosystem that could grow with her business.

Design Challenges

Courtney’s deep connection to her clients meant that the website needed to feel as personal and inviting as an in-person visit to her practice. A major challenge was ensuring that this warmth and authenticity translated into a digital format. Additionally, we had to structure the site in a way that highlighted her Collab Team and their offerings while keeping the user experience seamless and intuitive.

Design Solutions

To achieve the perfect blend of professionalism and warmth, I focused on:

Soft, soothing design elements – A color palette that feels calming and inviting, reflecting the emotions Courtney wanted to evoke.
Clear, intuitive navigation – Making it effortless for visitors to find the services they need and get connected with the right practitioner.
Compelling messaging – Crafting copy that reassures visitors, letting them know they’re in the right place.
Scalability – Building a structure that allows for future expansion, including an upcoming online membership.

The Outcome

Courtney’s response says it all:

"THANK YOU SO SO SOOO MUCH IT LOOKS GORGEOUS!!!!!!!!!! You did such a fantastic job and have worked SO HARD. Thank you for all of your love, time and energy that you poured into this. It is such a beautiful website and representation of this business - I so so appreciate you thank you!"

Beyond the aesthetics, the impact was immediate. In just one month:

She referred around 40 new clients to her Collab Team.
The new site reinforced her authority in the community, even with minimal social media presence.
She felt more balanced, supported, and able to focus on her next steps, developing an online membership to reach even more people. Coming soon!

See the page

What Courtney Had To Say

"SOOO many comments about my new website and will continue to send people your way! FABULOUS JOB!"

Are you next?

If you want a website that not only looks beautiful but actually works for your business—bringing in clients, creating clarity, and making your life easier—let’s chat. I’d love to help you build a space that feels like you.

CREDITS & COLLABORATORS

Custom Website and Color Palette: Me

Copy: Kirsten Kohn

*I have empowered my clients how to update their websites, so the website may look different from the original one completed.

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