SoRogue Media
Project:
Transformational Guide + Spiritual Coach
About the Project
When Tracy came to me, she had a bold vision—one that needed to feel powerful, rich, luxurious, and grown-up. She wanted a website that commanded attention while staying true to her unique energy. This wasn’t just another website; it was a digital embodiment of her essence.
Goals & Deliverables
Tracy’s wishlist included:
• A visually stunning and potent design that reflected her brand’s depth and sophistication.
• Thoughtfully crafted custom elements, including gold gradients and sacred geometry accents.
• A flexible structure, with the ability to toggle between a live launch and evergreen model while keeping conversion opportunities open.
• A seamless user experience, ensuring the navigation and layout guided visitors effortlessly through her content.
Design Challenges
With a project this layered, there were a few key challenges:
• Balancing power with elegance – The design needed to feel bold yet refined, making an impact without overwhelming the visitor.
• Ensuring flexibility – Tracy wasn’t sure if her program, FEMME, would remain a live launch or shift to an evergreen model. This meant we needed a scalable structure for future adjustments.
• Fine-tuning the visuals – From shadow and light play to sacred geometry choices, every element needed to feel aligned with her brand’s energy.
Design Solutions
• Powerful & Potent Aesthetic – I leaned into rich, luxurious color palettes, bold typography, and intentional negative space to create a design that felt commanding yet effortless.
• Custom Code & Creative Elements – The scrolling love notes (which Tracy f**** loves*) were custom-coded to add movement and depth, while the gold gradient buttons brought an elevated touch.
• Flexible Program Strategy – We structured the FEM program section so that it could easily shift between a live launch and a waitlist sign-up for future enrollments—giving her options without disruption.
• Refining the Details – From menu bar placements to font pairings (hello, We Do Shit Differently in handwritten script), every piece was tweaked until it felt exactly right.
The Outcome
This website didn’t just meet Tracy’s expectations—it exceeded them. Her words say it best:
“Christina, seriously, just in case you don't know how f***** amazing this project is—hear me. This project is everything that I couldn’t even have imagined and so much more. It is beautiful on so many f****** levels. I can't even tell you. I am just so, so, so thrilled.”*
This wasn’t just about launching a website; it was about bringing Tracy’s energy and vision to life in the most powerful way possible.
What Tracy Had To Say
"Christina brought my vision to life in a way that I didn't even know was possible! Her attention to detail is outstanding, and it was so evident that it was important to her that my website represent the energy of who I was in the most powerful way possible! I highly recommend working with Christina in any capacity—you will not be disappointed!"
Are you next?
If you’re looking for a website that feels potent, luxurious, and unapologetically aligned with your vision, let’s make it happen. Book a call and let’s bring your dream website to life.
CREDITS & COLLABORATORS
Custom Website and Font Pairings: Me
*I have empowered my clients how to update their websites, so the website may look different from the original one completed.
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